ByteDance has officially revealed the design of its 'Doubao Phone', an AI-centric handset built around its Doubao assistant, showing four distinct color choices ahead of the device's launch.

The unveiling gives consumers their first clear look at the hardware, which is expected to integrate the Doubao large language model directly into the phone experience. ByteDance has positioned the device as a 'category-defining' AI phone, aiming to push generative AI from cloud apps into everyday, on-device interaction.

The four color options are designed to appeal to a broad range of tastes, from understated classics to more vivid finishes, signaling ByteDance's intent to compete not just on software but on design and style as well.

Analysts say the move underscores a wider industry race to ship AI-first smartphones. As Chinese manufacturers from Huawei to Xiaomi and others double down on on-device AI assistants, ByteDance hopes its massive consumer reach and its Doubao model will give it an edge in areas like voice interaction, photo editing and personalized assistants.

The announcement comes amid intense competition in China's premium smartphone market, where AI capabilities have become a key selling point. Industry watchers will be watching closely for pricing and availability details, which could determine whether the Doubao Phone can carve out a meaningful share.

For now, the design reveal marks an important step, showing ByteDance is serious about building hardware as well as software in its bid to lead the AI-phone era.